The Press Review CD-ROM has an auto play functionality.

However, should it give problems upon start, double click on the CD-ROM icon after opening the “computer resources” window. Alternatively, in the CD-ROM main directory select "stargate.htm" start page icon - double click - and run the application using Microsoft Explorer. 

The Press Review CD-ROM was developed using Microsoft products. Consequently, its correct use with other similar browsers cannot be guaranteed. For an easier and faster consultation it’s advisable to have Microsoft Excel and Adobe Acrobat Reader 7 open in the background.  

The “Press Review” WEB area was developed principally using Microsoft standard fonts. Should these fonts not be installed on your computer, the pages will be displayed with the default browser ones. This simply means that  WEB pages can appear differently from their intentional design. 

From the stargate.htm page, the Press Review areas are accessible, sorted according to their product lines.

In other words, this opens a “Newsstand” page, including the links to all the listed headers. On the other hand, click on the -Press Review Analysis- page with the links to all files containing charts and graphs covering the analytical study of the published articles.  

This release of “The Press Review” sees a preference for an analysis of the individual items per product, so as to create a report that illustrates how the press wrote, both generically and specifically for the articles taken into consideration, subject matter of the report, be it a product presentation or a test-drive. Specifically, the study is focussed on identifying the items that represent the technical and dynamic features of the model in order to underline the appreciation given by colleagues of daily and specialist journals. This method enables you to  understand what were the most (or least) interesting product features for the journalists.

Note: please remember use monitor at 1024*768

In the analysis chart per “AP” index, a rating of “eight” means that the item and/or issue was treated thoroughly in the article. The assessment and description of a product or its particular feature should have a minimum level of excellence, given that it refers to “a Volvo” and is consequently awarded appropriate texts and spaces in its publications.  

The assigning of the “Quality Index” and “Product Analysis” ratings derives from reading the articles published for each product line and its relative launch and promotion news, and the analysis of the same articles applying the “Press Review” product.  

The Quality Index, which contributes to defining the journal’s outline in addition to the article’s value, concerns any journal that published a report or an article on the model under examination. The number assigned to each publication shows the journal’s objective value relating to printing, diffusion, number of readers and price lists of advertisements (author’s note, source: Advertising Data&Rates), as well as the spaces, titles and photos dedicated to the model, also present on the Press Review WEB pages.  

The Product Analysis index is an indicator reserved to a limited number of papers - daily and periodical journals - upon agreement with Volvo Auto Italy/Public Relations Dept. This is the sum of ratings, in accordance with the legend attached to the Management Summary, assigned to each word or item concurring to describe a technical or dynamic feature and/or model. The higher the number representing the expressed value, the more the model was treated thoroughly and appraised in the article under examination. 

The graphs published in this edition of the Press Review synthesise, per analytical item group having a similar technical or dynamic feature, how the model was presented, via the journalists’ articles, permitting an immediate reading of the satisfaction expressed and the tendency shown towards the different features of the model itself.