VOLVO AUTO ITALIA - Public Relations
   
UP
   
REPORT Q2
QUARTER APRIL up to JUNE
 
summary Q2 summary Q2 vs Q1 summary Q2 vs Q1 - '08 vs 07 media space value
media space value model snapshot Q2, cover, page, column, photo, etc. snapshot Q2 articles number snapshot Q1 readership&Co.
media space value, articles, by line media space value, articles, major    
       
       
 
ID Date Heading Media type   Model Subject Free subject
1386April 2008 16 VOGLIA DI 4x4 Magazine XC60 XC60 GENEVA REPORTAGE
1408April 2008 16 VOGLIA DI 4x4 Magazine Corporate XC70 TEST.DRIVE
1432May 2008 16 VOGLIA DI 4x4 Magazine Corporate Corporate REPORTAGE
1449May 2008 16 VOGLIA DI 4x4 Magazine Corporate XC90 PRODUCT PRESENTATION
144219/05/2008 AFFARI E FINANZA Newspaper Corporate Corporate MICHELE CRISCI INTERVIEW
146619/05/2008 AFFARI E FINANZA Newspaper XC60 XC60 NEWS
1478May 2008 AL VOLANTE Magazine Corporate Corporate REPORTAGE
1479May 2008 AL VOLANTE Magazine XC60 XC60 NEWS
1499June 2008 AL VOLANTE Magazine XC60 XC60 PRODUCT PRESENTATION
1519June 2008 AL VOLANTE Magazine Corporate Corporate NEWS
153009/06/2008 ALTO ADIGE Newspaper Corporate V70 V70 TOUR FONDRIEST
1389April 2008 AM AUTOMESE Magazine XC60 XC60 NEWS
1433May 2008 AM AUTOMESE Magazine XC60 XC60 PRODUCT PRESENTATION
1434May 2008 AM AUTOMESE Magazine Corporate Corporate NEWS
1527June 2008 AM AUTOMESE Magazine XC60 XC60 NEWS
1537June 2008 AM AUTOMESE Magazine Corporate V70 R-DESIGN
1450May 2008 AP AUTOPROFESSIONAL Magazine XC60 XC60 PRODUCT PRESENTATION
1476May 2008 AUTO Magazine XC60 XC60 NEWS
1498June 2008 AUTO Magazine XC60 XC60 NEWS
1567July 2008 AUTO Magazine XC60 XC60 NEWS
1576July 2008 AUTO Magazine Corporate V70 R-DESIGN
1391April 2008 AUTO DIGEST Magazine XC60 XC60 GENEVA REPORTAGE
1517June 2008 AUTO E DESIGN Magazine XC60 XC60 DESIGN
1534May 2008 AUTO LIFESTYLE Magazine Corporate V70 NEWS
1535May 2008 AUTO LIFESTYLE Magazine Corporate C70 Convertible NEWS
1582April 2008 AUTO LIFESTYLE Magazine XC60 XC60 PRODUCT PRESENTATION
140109/04/2008 AUTO OGGI Newspaper XC60 XC60 NEWS
140216/04/2008 AUTO OGGI Newspaper Corporate S40-V50 NEWS
144114/05/2008 AUTO OGGI Newspaper Corporate Corporate INQUIRY
148407/05/2008 AUTO OGGI Newspaper XC60 XC60 NEWS
148630/04/2008 AUTO OGGI Newspaper Corporate C30 V30
152818/06/2008 AUTO OGGI Newspaper Corporate Corporate VOLVO S60
153111/06/2008 AUTO OGGI Newspaper Corporate Corporate NEWS
156825/06/2008 AUTO OGGI Newspaper Corporate Corporate NEWS
1577July 2008 AUTO TECNICA Magazine Corporate Corporate NEWS
1390April 2008 AUTOCAPITAL Magazine XC60 XC60 NEWS
1539June 2008 AUTOCAPITAL Magazine Corporate V70 R-DESIGN
1435May 2008 AUTOCAPITAL, SUV Magazine XC60 XC60 PRODUCT PRESENTATION
1403April 2008 AUTOMOBILE Magazine Corporate C30 C30 RECHARGE NEWS
1477May 2008 AUTOMOBILISMO Magazine Corporate S40-V50 NEWS
1518June 2008 AUTOMOBILISMO Magazine Corporate Corporate NEWS
1410April 2008 AUTOMOBILISMO D'EPOCA Magazine Corporate Corporate TROFEO VOLVO D'EPOCA
1393April 2008 AUTOPIU' Magazine XC60 XC60 GENEVA REPORTAGE
1411April 2008 AUTOPIU' Magazine Corporate XC70 NEWS
1541June 2008 AUTOPIU' Magazine Corporate C70 Convertible TEST.DRIVE
1542June 2008 AUTOPIU' Magazine Corporate C30 PRODUCT PRESENTATION
1392April 2008 AUTOPRO Magazine Corporate C30 C30 RECHARGE INQUIRY
1451May 2008 AUTORAMA Magazine Corporate XC70 PRODUCT PRESENTATION
1543June 2008 AUTORAMA Magazine XC60 XC60 PRODUCT PRESENTATION
1387April 2008 AUTORUOTE 4x4 Magazine Corporate XC70 VOLVO OCEAN RACE NEWS
1388April 2008 AUTORUOTE 4x4 Magazine XC60 XC60 GENEVA REPORTAGE
1409April 2008 AUTORUOTE 4x4 Magazine Corporate S80 TEST.DRIVE
1397April 2008 BARCA PER TUTTI Magazine Corporate V70 NEWS
151529/05/2008 BRESCIA OGGI Newspaper Corporate Corporate NEWS, V70 - S80
1445May 2008 CASA&GIARDINO Magazine XC60 XC60 PRODUCT PRESENTATION
1447May 2008 CASE E COUNTRY Magazine Corporate XC70 PRODUCT PRESENTATION
157322/06/2008 CORRIERE DEL MEZZOGIORNO Newspaper Corporate XC70 PRODUCT PRESENTATION
138501/03/2008 CORRIERE DELL'UMBRIA Newspaper Corporate Corporate NEWS
140601/03/2008 CORRIERE DELL'UMBRIA Newspaper XC60 XC60 NEWS
157526/06/2008 CORRIERE DELLA SERA, MAGAZINE Newspaper Corporate C70 Convertible NEWS
147401/04/2008 CORRIERE DELLA SERA, MOTORI Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
147501/04/2008 CORRIERE DELLA SERA, MOTORI Newspaper Corporate Corporate NEWS
149001/04/2008 CORRIERE DELLA SERA, MOTORI Newspaper XC60 XC60 NEWS
149601/05/2008 CORRIERE DELLA SERA, MOTORI Newspaper Corporate Corporate NEWS
151001/05/2008 CORRIERE DELLA SERA, MOTORI Newspaper Corporate Corporate CHARLIE GNOCCHI INTERVIEW
156601/06/2008 CORRIERE DELLA SERA, MOTORI Newspaper Corporate Corporate NEWS
145803/05/2008 CORRIERE DELLO SPORT Newspaper XC60 XC60 NEWS
1412April 2008 CRASH Magazine XC60 XC60 GENEVA REPORTAGE
1581April 2008 DONNA IN AUTO Magazine Corporate C70 Convertible TEST.DRIVE
1583April 2008 DONNA IN AUTO Magazine XC60 XC60 NEWS
144807/05/2008 DONNA MODERNA Newspaper Corporate V70 PRODUCT PRESENTATION
1404March 2008 ECOMOTORI Magazine Corporate XC70 VOLVO OCEAN RACE PRODUCT PRESENTATION
1430April 2008 ECOMOTORI Magazine XC60 XC60 GENEVA REPORTAGE
142616/04/2008 ECONOMY Newspaper Corporate V70 PRODUCT PRESENTATION
1544June 2008 FARE VELA Magazine Corporate Corporate NEWS
140002/04/2008 FINANZA&MERCATI Newspaper Corporate C30 C30 RECHARGE NEWS
146014/05/2008 FINANZA&MERCATI Newspaper Corporate Corporate V70 FLEXIFUEL
1394April 2008 FLEET MAGAZINE Magazine Corporate C30 PRODUCT PRESENTATION
142410/04/2008 GAZZETTA DI REGGIO Newspaper Corporate C30 NEWS
1493May 2008 GENTE MOTORI Magazine Corporate XC90 NEWS
1578July 2008 GENTE MOTORI Magazine Corporate Corporate FLEXIFUEL
151629/05/2008 GIORNALE DI REGGIO Newspaper Corporate C30 NEWS
147324/04/2008 GIORNALE DI SICILIA Newspaper Corporate Corporate NEWS
1452May 2008 GOLF&TURISMO Magazine XC60 XC60 PRODUCT PRESENTATION
1584April 2008 I-QUALITY Magazine XC60 XC60 PRODUCT PRESENTATION
151127/05/2008 IL CITTADINO Newspaper XC60 XC60 PRODUCT PRESENTATION
142102/04/2008 IL CORRIERE LAZIALE Newspaper Corporate C30 NEWS
146821/05/2008 IL CORRIERE LAZIALE Newspaper Corporate Corporate POWERSHIFT
146921/05/2008 IL CORRIERE LAZIALE Newspaper Corporate Corporate R-DESIGN
151228/05/2008 IL GAZZETTINO Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
148824/04/2008 IL GAZZETTINO DI BELLUNO Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
142717/04/2008 IL GAZZETTINO DI PADOVA Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
142817/04/2008 IL GAZZETTINO DI UDINE Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
155908/06/2008 IL GIORNALE Newspaper XC60 XC60 MELGES 24
156215/06/2008 IL GIORNALE Newspaper Corporate Corporate MELGES 24
148924/04/2008 IL GIORNALE (TEMPI) Newspaper Corporate V70 PRODUCT PRESENTATION
146518/05/2008 IL GIORNALE DELL'UMBRIA Newspaper Corporate Corporate NEWS
156420/06/2008 IL GIORNALE DI VICENZA Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
156920/06/2008 IL GIORNALE DI VICENZA Newspaper Corporate XC70 PRODUCT PRESENTATION
155607/06/2008 IL PICCOLO Newspaper Corporate Corporate MELGES 24
157021/06/2008 IL SECOLO XIX Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
146216/05/2008 IL SOLE 24 ORE Newspaper Corporate V70 R-DESIGN
146316/05/2008 IL SOLE 24 ORE Newspaper Corporate Corporate RANGE
152316/05/2008 IL SOLE 24 ORE Newspaper Corporate Corporate NEWS
155103/06/2008 IL SOLE 24 ORE Newspaper XC60 XC60 PRODUCT PRESENTATION
1396April 2008 INTERAUTO NEWS - INTERTRUCK NEWS Magazine Corporate Corporate NEWS
1436May 2008 INTERAUTO NEWS - INTERTRUCK NEWS Magazine Corporate Corporate NEWS
147122/05/2008 ITALIA OGGI Newspaper Corporate Corporate SVEN DE SMET INTERVIEW
155203/06/2008 ITALIA OGGI Newspaper Corporate Corporate NEWS
157121/06/2008 ITALIA OGGI Newspaper Corporate XC70 NEWS
1437May 2008 JAPAN AND EUROPE CAR MAGAZINE Magazine XC60 XC60 GENEVA REPORTAGE
1384March 2008 L'AUTOFLASH Magazine XC60 XC60 PRODUCT PRESENTATION
1540June 2008 L'AUTOFLASH Magazine Corporate V70 R-DESIGN
155404/06/2008 L'ECO DI BERGAMO Newspaper Corporate V70 NEWS
151328/05/2008 L'INFORMAZIONE DI REGGIO EMILIA Newspaper Corporate V70 PRODUCT PRESENTATION
155303/06/2008 L'UNIONE SARDA Newspaper Corporate V70 NEWS
147223/05/2008 LA CRONACA, ED. PIACENZA Newspaper Corporate Corporate R-DESIGN
155707/06/2008 LA CRONACA, ED. PIACENZA Newspaper Corporate V70 R-DESIGN
144319/05/2008 LA GAZZETTA DEL MEZZOGIORNO Newspaper Corporate S80 PRODUCT PRESENTATION
157425/06/2008 LA GAZZETTA DEL MEZZOGIORNO Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
141301/04/2008 LA GAZZETTA DELLO SPORT Newspaper Corporate C30 NEWS
1500June 2008 LA MIA AUTO Magazine Corporate C30 TEST.DRIVE
1501June 2008 LA MIA AUTO Magazine Corporate Corporate NEWS
1504June 2008 LA MIA AUTO Magazine XC60 XC60 PRODUCT PRESENTATION
1505June 2008 LA MIA AUTO 4x4 Magazine XC60 XC60 NEWS
1529June 2008 LA MIA BARCA Magazine Corporate C30 NEWS
142510/04/2008 LA NUOVA FERRARA Newspaper Corporate C30 NEWS
155807/06/2008 LA NUOVA SARDEGNA Newspaper Corporate Corporate MELGES 24
142919/04/2008 LA PROVINCIA DI CREMONA Newspaper Corporate XC70 NEWS, WITH C30 MODEL
146417/05/2008 LA PROVINCIA DI CREMONA Newspaper Corporate V70 NEWS, WITH C30 MODEL
149229/04/2008 LA PROVINCIA DI CREMONA Newspaper Corporate V70 PRODUCT PRESENTATION
157221/06/2008 LA PROVINCIA DI CREMONA Newspaper Corporate C30 PRODUCT PRESENTATION
142203/04/2008 LA PROVINCIA PAVESE Newspaper XC60 XC60 PRODUCT PRESENTATION
146719/05/2008 LA REPUBBLICA Newspaper Corporate Corporate RECALL TO AFFARI E FINANZA
143901/05/2008 LA REPUBBLICA - AUTO Newspaper Corporate Corporate NEWS
145901/05/2008 LA REPUBBLICA - AUTO Newspaper Corporate Corporate PININFARINA
156501/06/2008 LA REPUBBLICA - AUTO Newspaper Corporate C70 Convertible PRODUCT PRESENTATION
142001/04/2008 LA REPUBBLICA XL Newspaper XC60 XC60 NEWS
144009/05/2008 LA REPUBBLICA, IL VENERDI Newspaper XC60 XC60 NEWS
142306/04/2008 LA STAMPA Newspaper XC60 XC60 NEWS
150925/05/2008 LA STAMPA Newspaper Corporate V70 R-DESIGN
156317/06/2008 LA STAMPA Newspaper Corporate Corporate MELGES 24
140729/03/2008 LA VOCE DI MANTOVA Newspaper Corporate XC70 VOLVO OCEAN RACE NEWS
149128/04/2008 LEGGO - ED. MILANO - BOLOGNA - ROMA - NAPOLI - BARI Newspaper XC60 XC60 NEWS
1395April 2008 LIBERO FLY MAGAZINE Magazine Corporate XC70 VOLVO OCEAN RACE NEWS
148529/04/2008 LIBERTA' DI PIACENZA Newspaper Corporate C30 NEWS
151428/05/2008 LIBERTA' DI PIACENZA Newspaper Corporate V70 R-DESIGN
154501/06/2008 LOMBARDIA OGGI Newspaper Corporate V70 R-DESIGN
1546June 2008 MAIN SAIL Magazine Corporate XC70 PRODUCT PRESENTATION
1525May 2008 MARK UP Magazine Corporate Corporate NEWS
156112/06/2008 MESSAGGERO VENETO Newspaper Corporate V70 R-DESIGN
155504/06/2008 METRO Newspaper Corporate V70 R-DESIGN
1431April 2008 MISSION FLEET Magazine Corporate Corporate PRODUCT PRESENTATION
1414April 2008 MONTEBIANCO Magazine Corporate XC70 TEST.DRIVE
1453May 2008 MOTONAUTICA Magazine Corporate C70 Convertible PRODUCT PRESENTATION
1415April 2008 MOTOR Magazine XC60 XC60 GENEVA REPORTAGE
1454May 2008 MOTOR Magazine Corporate XC70 PRODUCT PRESENTATION
1444April 2008 MOTORI Magazine XC60 XC60 NEWS
1405March 2008 NC Magazine Corporate XC90 ADVERTISING
1455May 2008 NUOVA ELETTRAUTO Magazine Corporate Corporate PRODUCT PRESENTATION
1526May 2008 NUOVO CONSUMO Magazine Corporate Corporate NEWS
146114/05/2008 OGGI Newspaper Corporate Corporate NEWS
1446May 2008 OTTAGONO Magazine Corporate Corporate NEWS
1480May 2008 PANORAMA, AUTO - CAMBIO Magazine XC60 XC60 NEWS
1520June 2008 PANORAMA, AUTO - CAMBIO Magazine Corporate V70 TEST.DRIVE V70 T6 VS BMW 530I
1536May 2008 PLAST DESIGN Magazine XC60 XC60 NEWS
1416April 2008 PROGRESS - PROGRESS AUTO Magazine Corporate S80 PRODUCT PRESENTATION
1547June 2008 PROGRESS - PROGRESS AUTO Magazine XC60 XC60 NEWS
1548June 2008 PROGRESS - PROGRESS AUTO Magazine Corporate XC90 PRODUCT PRESENTATION
1549June 2008 PROGRESS - PROGRESS AUTO Magazine XC60 XC60 PECHINO MOTORSHOW
149731/05/2008 QN, GIORNO-RESTO-NAZIONE Newspaper Corporate Corporate MICHELE CRISCI INTERVIEW
150824/05/2008 QN, GIORNO-RESTO-NAZIONE Newspaper Corporate C30 NEWS
1481May 2008 QUATTRORUOTE Magazine Corporate V70 PRODUCT PRESENTATION
1487May 2008 QUATTRORUOTE Magazine Corporate XC90 NEWS
1494May 2008 QUATTRORUOTE Magazine Corporate Corporate DESIGN
1495May 2008 QUATTRORUOTE Magazine Corporate C30 NEWS
1502June 2008 QUATTRORUOTE Magazine Corporate Corporate NEWS
1521June 2008 QUATTRORUOTE Magazine Corporate Corporate NEWS
1579July 2008 QUATTRORUOTE Magazine Corporate S40-V50 PRODUCT PRESENTATION
1580July 2008 QUATTRORUOTE Magazine Corporate C30 NEWS
147021/05/2008 QUOTIDIANO DI SICILIA Newspaper Corporate Corporate NEWS
1417April 2008 SCIARE Magazine XC60 XC60 NEWS
1532May 2008 SHOPPING MILANO Magazine Corporate XC70 PRODUCT PRESENTATION
1399April 2008 SUV MAGAZINE Magazine Corporate Corporate NEWS
1418April 2008 SUV MAGAZINE Magazine XC60 XC60 NEWS
1398April 2008 SUV&FUORISTRADA Magazine XC60 XC60 GENEVA REPORTAGE
1438May 2008 SWISS MONEY - SWISS MONEY MANAGEMENT Magazine Corporate V70 PRODUCT PRESENTATION
1533June 2008 SWISS MONEY - SWISS MONEY MANAGEMENT Magazine Corporate XC70 PRODUCT PRESENTATION
1585May 2008 THE PLAN Magazine Corporate XC70 PRODUCT PRESENTATION
1419April 2008 TOPGEAR Magazine Corporate V70 INQUIRY
1456May 2008 TOPGEAR Magazine Corporate C30 PRODUCT PRESENTATION
156009/06/2008 TRENTINO Newspaper Corporate V70 V70 TOUR FONDRIEST
1482May 2008 TUTTO FUORISTRADA Magazine XC60 XC60 NEWS
1503June 2008 TUTTO FUORISTRADA Magazine Corporate Corporate PECHINO MOTORSHOW
1506June 2008 TUTTO FUORISTRADA Magazine Corporate Corporate NEWS
1507June 2008 TUTTO FUORISTRADA Magazine XC60 XC60 NEWS
1550June 2008 VERVE Magazine Corporate V70 R-DESIGN
1457May 2008 VIAGGI IN BENESSERE Magazine Corporate Corporate PRODUCT PRESENTATION
1483May 2008 YACHT AND SAIL - YS Magazine XC60 XC60 NEWS