| Report | ID | Date | Heading | Media type | Line | Model | Subject | Free subject |
| 2009_Q1 | 2820 | February 2009 | AL VOLANTE | Magazine | XC60 | - | ||
| 2009_Q1 | 3239 | April 2009 | AL VOLANTE | Magazine | XC60 | - | ||
| 2009_Q2 | 3403 | June 2009 | AL VOLANTE | Magazine | XC60 | - | ||
| 2009_Q3 | 3875 | August 2009 | AM AUTOMESE | Magazine | XC60 | - | R - DESIGN | |
| 2009_Q4 | 4908 | December 2009 | AP AUTOPIU' VOGLIA DI NOVITA' | Magazine | XC60 | - | PROVA SU STRADA | |
| 2009_Q1 | 3245 | April 2009 | AUTO | Magazine | XC60 | - | ||
| 2009_Q4 | 4897 | December 2009 | AUTO | Magazine | XC60 | - | ||
| 2009_Q4 | 4899 | December 2009 | AUTO | Magazine | XC60 | - | OFFERTA MERCATO 4X4 | |
| 2009_Q3 | 3877 | August 2009 | AUTO DIGEST | Magazine | XC60 | Linea S60 Concept | - | FWD |
| 2009_Q1 | 2935 | February 2009 | AUTO DONNA | Magazine | XC60 | - | ||
| 2009_Q1 | 2969 | March 2009 | AUTO E FUORISTRADA | Magazine | XC60 | - | ||
| 2009_Q4 | 4886 | January 2010 | AUTO E FUORISTRADA | Magazine | XC60 | - | TOP 20 | |
| 2009_Q3 | 3922 | July 2009 | AUTO E WEEKEND | Magazine | XC60 | - | ||
| 2009_Q3 | 4323 | September 2009 | AUTO LIFESTYLE | Magazine | XC60 | - | FWD | |
| 2009_Q1 | 3067 | 04/03/2009 | AUTO OGGI | Newspaper | XC60 | City Safety | ||
| 2009_Q2 | 3768 | 25/03/2009 | AUTO OGGI | Newspaper | XC60 | - | ||
| 2009_Q3 | 3846 | 12/08/2009 | AUTO OGGI | Newspaper | XC60 | - | ||
| 2009_Q3 | 4250 | 09/09/2009 | AUTO OGGI | Newspaper | XC60 | - | ||
| 2009_Q2 | 3408 | June 2009 | AUTO&FUORISTRADA | Magazine | XC60 | - | ||
| 2009_Q2 | 3524 | August 2009 | AUTO&FUORISTRADA | Magazine | XC60 | - | TOP 20 | |
| 2009_Q2 | 3804 | May 2009 | AUTO&FUORISTRADA | Magazine | XC60 | - | ZARAGOZA SAFETY CENTER | |
| 2009_Q3 | 4088 | October 2009 | AUTO&FUORISTRADA | Magazine | XC60 | - | ||
| 2009_Q3 | 4002 | 08/07/2009 | AUTOBLOG.it | Newspaper | XC60 | - | R-DESIGN | |
| 2009_Q4 | 4641 | 09/12/2009 | AUTOBLOG.it | Newspaper | XC60 | - | TRUCK OF THE YEAR | |
| 2009_Q1 | 2735 | January 2009 | AUTOCAPITAL, SUV | Magazine | XC60 | - | ||
| 2009_Q1 | 2736 | January 2009 | AUTOCAR | Magazine | XC60 | - | ||
| 2009_Q1 | 3058 | February 2009 | AUTOCAR | Magazine | XC60 | - | Q5 TESTDRIVE (vs VOLVO XC60) | |
| 2009_Q1 | 3326 | March 2009 | AUTOCAR | Magazine | XC60 | - | ||
| 2009_Q4 | 4809 | October 2009 | AUTOCAR | Magazine | XC60 | - | ||
| 2009_Q1 | 2737 | January 2009 | AUTOMOBILE | Magazine | XC60 | - | ||
| 2009_Q1 | 3247 | April 2009 | AUTOMOBILISMO | Magazine | XC60 | - | ||
| 2009_Q2 | 3409 | June 2009 | AUTOMOBILISMO | Magazine | XC60 | - | ||
| 2009_Q2 | 3410 | June 2009 | AUTOMOBILISMO | Magazine | XC60 | - | VS AUDI Q5 | |
| 2009_Q3 | 4095 | October 2009 | AUTOMOBILISMO | Magazine | XC60 | - | ||
| 2009_Q1 | 3334 | March 2009 | AUTOPIU' | Magazine | XC60 | - | ||
| 2009_Q2 | 3792 | April 2009 | AUTOPIU' | Magazine | XC60 | City Safety | ||
| 2009_Q1 | 3037 | February 2009 | AUTOPRO | Magazine | XC60 | - | ||
| 2009_Q1 | 3049 | January 2009 | AUTOPRO | Magazine | XC60 | - | ||
| 2009_Q4 | 5015 | November 2009 | AUTOPRO | Magazine | XC60 | - | ||
| 2009_Q1 | 2846 | December 2008 | AUTORAMA | Magazine | XC60 | - | ENNA TEST.DRIVE | |
| 2009_Q1 | 3179 | February 2009 | AUTORUOTE 4x4 | Magazine | XC60 | - | ||
| 2009_Q1 | 3216 | March 2009 | AUTORUOTE 4x4 | Magazine | XC60 | - | NEWS | |
| 2009_Q2 | 3487 | May 2009 | AUTORUOTE 4x4 | Magazine | XC60 | - | ||
| 2009_Q1 | 3262 | March 2009 | AUTOSPRINT | Magazine | XC60 | - | EUROPEAN RACE GUIDE | |
| 2009_Q1 | 3335 | March 2009 | BARCHE E GOMMONI | Magazine | XC60 | City Safety | ||
| 2009_Q3 | 4327 | September 2009 | CAMBIO-PANORAMAUTO | Magazine | XC60 | - | FWD | |
| 2009_Q4 | 5099 | January 2010 | CAMBIO-PANORAMAUTO | Magazine | XC60 | - | ||
| 2009_Q1 | 3190 | February 2009 | CAR | Magazine | XC60 | - | ||
| 2009_Q1 | 3218 | March 2009 | CAR | Magazine | XC60 | - | ||
| 2009_Q1 | 2945 | March 2009 | CAR TRANSPORTATION DESIGN | Magazine | XC60 | - | ||
| 2009_Q3 | 4065 | 27/07/2009 | CIOCIARIA OGGI - LATINA OGGI | Newspaper | XC60 | - | R-DESIGN | |
| 2009_Q4 | 4811 | October 2009 | CONVEGNI | Magazine | XC60 | - | ||
| 2009_Q1 | 3075 | 01/03/2009 | CORRIERE DELLA SERA, MAGAZINE | Newspaper | XC60 | City Safety | ||
| 2009_Q1 | 3006 | 01/02/2009 | CORRIERE DELLA SERA, MOTORI | Newspaper | XC60 | - | ||
| 2009_Q1 | 3151 | 01/02/2009 | CORRIERE DELLA SERA, MOTORI | Newspaper | XC60 | - | ||
| 2009_Q3 | 3997 | 09/07/2009 | CORRIERE DELLO SPORT | Newspaper | XC60 | - | ||
| 2009_Q1 | 2948 | January 2009 | CORTINA AUTO | Magazine | XC60 | - | ||
| 2009_Q1 | 2848 | December 2008 | CORTINA MAGAZINE | Magazine | XC60 | - | ||
| 2009_Q1 | 3152 | 09/02/2009 | DAILY MEDIA | Newspaper | XC60 | - | ||
| 2009_Q3 | 3884 | August 2009 | ECOMOTORI | Magazine | XC60 | Linea S60 Concept | - | |
| 2009_Q1 | 3338 | March 2009 | ELABORARE - ELABORARE 4x4 | Magazine | XC60 | - | ||
| 2009_Q3 | 4294 | 01/09/2009 | FASTWEB.it | Newspaper | XC60 | - | ||
| 2009_Q1 | 2729 | December 2008 | FLEMING ROMA | Magazine | XC60 | - | ||
| 2009_Q1 | 3194 | February 2009 | FUNGHI - TARTUFI | Magazine | XC60 | - | ||
| 2009_Q1 | 2928 | 30/01/2009 | GAZZETTA DI PARMA | Newspaper | XC60 | - | ||
| 2009_Q1 | 2936 | February 2009 | GENTE MOTORI | Magazine | XC60 | - | ||
| 2009_Q3 | 4097 | October 2009 | GENTE MOTORI | Magazine | XC60 | - | ||
| 2009_Q4 | 4930 | 27/11/2009 | GIORNALE DI BRESCIA | Newspaper | XC60 | - | FWD | |
| 2009_Q1 | 3175 | 03/02/2009 | GIORNALE DI MERATE | Newspaper | XC60 | - | ||
| 2009_Q1 | 3085 | 26/02/2009 | GIORNALE DI REGGIO | Newspaper | XC60 | - | ||
| 2009_Q1 | 3086 | 26/02/2009 | GIORNALE DI REGGIO | Newspaper | XC60 | - | D5, 205CV | |
| 2009_Q4 | 4432 | December 2009 | GOLF&TURISMO | Magazine | XC60 | - | FWD | |
| 2009_Q3 | 4200 | 21/09/2009 | GRAZIA | Newspaper | XC60 | - | ||
| 2009_Q2 | 3788 | April 2009 | GREEN WORLD | Magazine | XC60 | City Safety | ||
| 2009_Q4 | 4480 | December 2009 | GUIDA UFFICIALE SUV | Magazine | XC60 | - | ||
| 2009_Q2 | 3617 | 09/06/2009 | IL GAZZETTINO | Newspaper | XC60 | City Safety | ||
| 2009_Q2 | 3477 | 10/05/2009 | IL GIORNALE | Newspaper | XC60 | City Safety | SAFETY | |
| 2009_Q1 | 3122 | 13/02/2009 | IL GIORNALE DI VICENZA | Newspaper | XC60 | - | ||
| 2009_Q2 | 3541 | 19/06/2009 | IL GIORNALE DI VICENZA | Newspaper | XC60 | - | ||
| 2009_Q4 | 4474 | 26/11/2009 | IL GIORNALE DI VICENZA | Newspaper | XC60 | - | ||
| 2009_Q2 | 3528 | 29/06/2009 | IL SOLE 24 ORE | Newspaper | XC60 | - | ||
| 2009_Q3 | 3831 | 31/08/2009 | IL TEMPO | Newspaper | XC60 | Corporate | - | |
| 2009_Q2 | 3444 | 25/05/2009 | ITALIA OGGI | Newspaper | XC60 | - | ||
| 2009_Q1 | 2937 | February 2009 | JACK | Magazine | XC60 | - | ||
| 2009_Q1 | 2738 | January 2009 | JAPAN AND EUROPE CAR MAGAZINE | Magazine | XC60 | - | ||
| 2009_Q3 | 3947 | June 2009 | L'AUTOMOBILE - EDIZIONI SEMANTICA | Magazine | XC60 | - | City Safety | |
| 2010_Q1 | 5039 | December 2009 | L'AUTOMOBILE - EDIZIONI SEMANTICA | Magazine | XC60 | - | FERODO | |
| 2009_Q1 | 2962 | 05/03/2009 | L'ESPRESSO | Newspaper | XC60 | - | ||
| 2009_Q3 | 4107 | 01/10/2009 | L'ESPRESSO | Newspaper | XC60 | - | FWD | |
| 2009_Q4 | 4411 | 17/12/2009 | L'ESPRESSO | Newspaper | XC60 | - | MERCATO ITALIA | |
| 2009_Q4 | 4932 | 26/11/2009 | L'ESPRESSO | Newspaper | XC60 | - | TOP TEN CROSSOVER | |
| 2009_Q3 | 3994 | 11/07/2009 | LA CRONACA, ED. PIACENZA | Newspaper | XC60 | - | R-DESIGN | |
| 2009_Q2 | 3420 | June 2009 | LA MIA AUTO | Magazine | XC60 | - | VS INFINITI EX 37 GT | |
| 2009_Q1 | 2740 | January 2009 | LA MIA AUTO 4x4 | Magazine | XC60 | - | ||
| 2009_Q1 | 2861 | January 2009 | LA MIA AUTO 4x4 | Magazine | XC60 | - | ||
| 2009_Q1 | 3072 | March 2009 | LA MIA AUTO 4x4 | Magazine | XC60 | - | ||
| 2009_Q4 | 4916 | December 2009 | LA MIA AUTO 4x4 | Magazine | XC60 | - | R-DESIGN | |
| 2009_Q4 | 4494 | 02/12/2009 | LA PADANIA | Newspaper | XC60 | - | COMPETITOR VS KIA SORENTO | |
| 2009_Q1 | 2758 | 06/01/2009 | LA SICILIA | Newspaper | XC60 | V50 Tri-Fuel | ||
| 2009_Q2 | 3633 | 07/06/2009 | LA STAMPA | Newspaper | XC60 | - | ||
| 2009_Q1 | 3214 | February 2009 | MACCHINE MOTORI - MACCHINE TRATTORI | Magazine | XC60 | - | NEWS | |
| 2009_Q1 | 3198 | February 2009 | MICE | Magazine | XC60 | - | ENNA TEST.DRIVE | |
| 2009_Q1 | 2853 | December 2008 | MISSION FLEET | Magazine | XC60 | - | ||
| 2009_Q1 | 3350 | March 2009 | MONDO BARCA | Magazine | XC60 | - | ||
| 2009_Q3 | 3933 | July 2009 | MOTONAUTICA | Magazine | XC60 | - | ||
| 2009_Q3 | 3963 | 22/07/2009 | MOTORBOX.it | Newspaper | XC60 | - | ||
| 2009_Q4 | 4645 | November 2009 | MOVIE | Magazine | XC60 | Corporate | - | NEW MOON |
| 2009_Q4 | 4713 | 11/10/2009 | NUOVO MOLISE - EDIZIONI OGGI - I FATTI | Newspaper | XC60 | - | R-DESIGN | |
| 2009_Q3 | 3998 | 09/07/2009 | OMNIAUTO.it | Newspaper | XC60 | - | ||
| 2009_Q3 | 4136 | 26/09/2009 | OMNIAUTO.it | Newspaper | XC60 | City Safety | WORLD CONGRESS ON ITS | |
| 2009_Q1 | 2840 | January 2009 | OUTSIDE | Magazine | XC60 | - | ||
| 2009_Q4 | 4726 | 08/10/2009 | PANORAMA - TRAVEL - ECONOMY - ICON | Newspaper | XC60 | - | ||
| 2009_Q1 | 3200 | February 2009 | PROGRESS - PROGRESS AUTO | Magazine | XC60 | - | ||
| 2009_Q1 | 2844 | February 2009 | QUATTRORUOTE | Magazine | XC60 | - | ||
| 2009_Q1 | 3074 | March 2009 | QUATTRORUOTE | Magazine | XC60 | - | XC60, RECALL | |
| 2009_Q3 | 4324 | September 2009 | QUATTRORUOTE | Magazine | XC60 | - | ||
| 2009_Q3 | 4114 | October 2009 | QUATTRORUOTE | Magazine | XC60 | - | ||
| 2009_Q4 | 4466 | December 2009 | QUATTRORUOTE | Magazine | XC60 | - | SICUREZZA | |
| 2009_Q4 | 4470 | December 2009 | QUATTRORUOTE | Magazine | XC60 | - | LETTERE | |
| 2009_Q4 | 4823 | October 2009 | QUATTRORUOTE | Magazine | XC60 | - | ||
| 2009_Q4 | 4824 | October 2009 | QUATTRORUOTE | Magazine | XC60 | - | - | |
| 2009_Q4 | 4825 | October 2009 | QUATTRORUOTE | Magazine | XC60 | - | - | R-DESIGN |
| 2009_Q4 | 5156 | November 2009 | QUATTRORUOTE | Magazine | XC60 | - | ||
| 2009_Q3 | 4000 | 09/07/2009 | QUATTRORUOTE.it | Newspaper | XC60 | - | R-DESIGN | |
| 2009_Q1 | 2731 | December 2008 | RUOTE E MOTORI | Magazine | XC60 | - | BOLOGNA | |
| 2009_Q4 | 4694 | October 2009 | SCIARE | Magazine | XC60 | - | FWD | |
| 2009_Q4 | 4858 | January 2010 | SCIARE | Magazine | XC60 | - | ||
| 2009_Q4 | 4925 | November 2009 | SCIARE | Magazine | XC60 | - | IN COLLABORAZIONE CON VOLVO | |
| 2009_Q1 | 3112 | 18/02/2009 | SPORT AUTO MOTO - SPORT AUTO - SPORT MOTO | Newspaper | XC60 | - | ||
| 2009_Q4 | 4827 | October 2009 | SUV MAGAZINE | Magazine | XC60 | Line (Range) Drive | ||
| 2009_Q4 | 4828 | October 2009 | SUV MAGAZINE | Magazine | XC60 | - | ||
| 2009_Q2 | 3772 | April 2009 | SUV&FUORISTRADA | Magazine | XC60 | - | ENNA TEST.DRIVE | |
| 2009_Q2 | 3773 | April 2009 | SUV&FUORISTRADA | Magazine | XC60 | - | VS NISSAN MURANO 3.5 V6 TEKNA | |
| 2009_Q3 | 4019 | September 2009 | SUV&FUORISTRADA | Magazine | XC60 | - | XC60 CV MB GLK | |
| 2009_Q3 | 4020 | September 2009 | SUV&FUORISTRADA | Magazine | XC60 | - | ||
| 2009_Q1 | 3360 | 22/02/2009 | TELESPORT | Newspaper | XC60 | - | ||
| 2009_Q4 | 4834 | 13/09/2009 | TELESPORT | Newspaper | XC60 | - | ||
| 2009_Q1 | 2741 | January 2009 | TOPGEAR | Magazine | XC60 | - | ||
| 2009_Q2 | 3682 | July 2009 | TOPGEAR | Magazine | XC60 | - | ||
| 2009_Q1 | 2946 | March 2009 | TORINO MAGAZINE | Magazine | XC60 | - | ||
| 2009_Q2 | 3428 | June 2009 | TUTTO FUORISTRADA | Magazine | XC60 | - | MARKET SHARE | |
| 2009_Q2 | 3760 | May 2009 | TUTTO FUORISTRADA | Magazine | XC60 | - | MOTORING EXCELLENCE AWARD | |
| 2009_Q2 | 3777 | April 2009 | TUTTO FUORISTRADA | Magazine | XC60 | - | ||
| 2009_Q3 | 4333 | September 2009 | TUTTO FUORISTRADA | Magazine | XC60 | - | R-DESIGN | |
| 2009_Q4 | 4447 | February 2010 | TUTTO FUORISTRADA | Magazine | XC60 | - | SAFETY | |
| 2009_Q4 | 4448 | February 2010 | TUTTO FUORISTRADA | Magazine | XC60 | - | SAFETY | |
| 2009_Q1 | 2854 | December 2008 | YACHT CAPITAL | Magazine | XC60 | - | LUCA CASTELLANI |